UTM URL Generator

What Is a UTM URL Generator?

A UTM URL Generator creates campaign tracking URLs by adding UTM parameters to a website address. These parameters provide analytics platforms with information about the source, medium and campaign associated with a visit.

UTM URLs are useful for digital marketers, website owners, advertisers, content creators and businesses that need to measure traffic from advertising campaigns, social media posts, email newsletters, links and other promotional channels.

Why Use the UTM URL Generator?

This free UTM URL Generator provides a straightforward way to create consistently structured campaign URLs without manually constructing query strings.

How to Use the UTM URL Generator

Enter the destination page and the campaign information you want to associate with incoming traffic.

1. Enter the website URL — Enter the complete URL of the page visitors should reach.
2. Add the campaign source, medium and name — Enter the required UTM values that identify the traffic source and campaign.
3. Add optional parameters — Use Campaign Term and Campaign Content when you need additional campaign information.
4. Generate and copy the URL — Select Generate UTM URL, then copy the resulting tracking URL for use in your campaign.

How UTM Parameters Work

UTM parameters are query-string values appended to a destination URL. They allow analytics software to associate visits with specific marketing sources and campaigns. The three core parameters are utm_source, utm_medium and utm_campaign.

For example, a campaign link might identify Google as the source, paid search as the medium and a spring sale as the campaign. Optional utm_term and utm_content values can provide more detailed information about keywords, advertisements, buttons, links or other campaign variations.

UTM Source, Medium and Campaign

Use utm_source to identify the traffic source, such as google, facebook or newsletter. Use utm_medium to identify the channel, such as cpc, email, social or display. Use utm_campaign to identify the marketing campaign, such as spring-sale or product-launch.

UTM Term and Content

utm_term can be used to identify a paid search keyword or other targeting term. utm_content can distinguish individual advertisements, links or creative variations within the same campaign. These optional fields are particularly useful when you need more detailed campaign reporting.

UTM URL Best Practices

Use a consistent naming convention for UTM values across your marketing campaigns. For example, choose a consistent case and naming format for sources, mediums and campaigns rather than using multiple variations of the same value. Consistent values make campaign reports easier to analyse.

UTM parameters do not change the destination page itself. They provide additional information in the URL that compatible analytics and marketing systems can use to attribute traffic. Avoid placing sensitive personal information in UTM parameters because the resulting URL may be visible in browser history, analytics systems, server logs, referrers or shared links.

Frequently Asked Questions